We are living in the age of globalization where almost every business is looking to expand beyond national boundaries. They adopt various marketing techniques and emphasise on localised advertisements for attaining their goals. The translation is crucial in the advertising industry, particularly if a business wants to engage in the international markets.
The COVID-19 has posed an unprecedented challenge in front of almost every individual on this planet. Almost every industry has taken a hit and got forced to adapt to the changed scenario for a better future. A big fraction of professionals kept working for their industry ceaselessly for their industry through ‘work from home’ mode and translators also are constantly working on translation projects from individuals and organizations.
Often businesses need to reach the audience from different cultural and linguistic backgrounds. In order to do so, one of the most effective tactics is to translate your business website while targeting that segment of the audience. Although, translating a website from a native language to the foreign language or vice-versa may not be as easy and simple as it may seem.